Digital Marketing

Digital Marketing

Create your brand. Expand your business.

 
 
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Digital Marketing FAQs

What is Internet marketing services?

By definition, digital marketing (aka online marketing or Internet marketing services) promotes a client’s brand, products and services via the Internet or other digital channels. A digital marketing campaign is typically delivered via an electronic device, such as a computer, tablet, phone or other medium, and leverages one or more channels, such as social media, search engines, websites, email and others, as chosen by the digital marketer based on your goals, to raise brand awareness amongst potential and current customers.
 

What does a digital marketer do?

A digital marketer finds creative solutions to drive brand awareness and lead generation via free or paid digital channels, including email, search engines, social media, the company’s website and blog. The exact mix will depend on the client’s specific goals. The digital marketer focuses on relevant KPIs (key performance indicators) to measure performance and maximize revenue potential. Some companies have in-house digital marketers whilst others prefer to outsource, seeking different skills in agencies or freelancers, depending on their channel mix.
 

  1. Review Their Portfolio: Always research the designer’s portfolio and ask for additional examples if needed to evaluate their style and expertise.

  2. Clarify Your Style: Be clear about your style preferences, including colors, graphics, and images, so you know what you like, what you don’t like, and what you want.

  3. Write a Clear Brief: Whether your project is small or large, provide a clear brief. Focus on the key details to avoid confusion and ensure the designer understands your vision.

  4. Set a Budget: Determine your budget and communicate clearly with the freelancer about how flexible it is, ensuring transparency from both sides.

  5. Agree on Deadlines and Revisions: Establish clear deadlines and agree on the number of revisions upfront. Respect the designer’s work process and ensure you’re aligned on expectations.

  6. Think Long-Term: A skilled designer can help you with long-term projects, developing a consistent vision for your brand or service. Building a lasting relationship with the right designer ensures continuous high-quality results.

By following these tips, you can hire a talented SKILL Artist who aligns with your project needs, budget, and creative vision, ensuring a successful collaboration.

How do digital campaigns work?

A well-planned and executed digital marketing campaign will target the right prospects for your products or services at the right time, which means they are more likely to buy or book what you offer. It’s more flexible, efficient, and cost-effective than many traditional marketing methods and it allows you to compete with the big guns in your industry even if you are only a small player. It also provides detailed analytics so you can measure everything from the number of visitors, to how long they spent on your page, whether or not they made a sale and so much more, including cost per click and ROI (return on investment)
 
 
 
 

Why is digital marketing important?

Nowadays, it’s no longer a case of IF you have a digital presence but HOW good you are at making the most of your digital presence so you can be, and stay, competitive. That’s where Internet marketing plays a critical role. Consumers are becoming increasingly sophisticated. They have higher expectations when it comes to the brands they engage with and the many ways they can be reached, such as video, email, search engines, and social media.
 

What are the different types of digital marketing?

You’ll hear a lot of jargon and sometimes a lot of acronyms associated with digital marketing. The most common types of digital marketing include Social Media Management (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-Click (PPC) Marketing, Email Marketing, Website Design and Maintenance, Content Marketing and Sponsored Content, Affiliate Marketing, Native Advertising, Inbound Marketing, and Online PR. A good digital marketer will recommend the best mix for your business based on your specific goals.